Background
Years ago an educator named EdgarDale (Educational Media, 1960),
often cited as the father of modern media in education, developed from his experience in teaching and
his observations of learners the "cone of experience”. The cone's utility in selecting instructional resources and activities is as practical today as when Dale created it
People generally remember ....
• 50% of what they hear and see - video
• 70% of what they say or write
• 90% of what they say as they do something

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